Altigen Single Page Ad

This ad was a case of the cart leading the horse in that the image dictated the layout and even the tone of the copy. This isn't always desired but sometimes necessary when dealing with stock imagery due to modest budgets. Even though the ad was aimed at IT managers who are normally fed a heavy dose of technical features, the idea was to first hook the reader with an eye-catching visual that could then be followed by key messaging and the call to action.