Cisco YouTube Channel

A recent push by many companies has been to extend their brand across all marketing channels, including social media sites like YouTube. The challenges on this project included walking the line between developing custom graphics and rich media functionality while at the same time leveraging YouTube's limited yet ever-changing user interface standards and back end capabilities. Plus, Cisco was tasked with providing adequate staffing to ensure the site content was continually curated, moderated, and otherwise kept up to date.