Elevate raised the bar in terms of visual design and functional complexity for EMC mobile apps. It sought to deliver the type of experience executives and sales leaders would normally expect from browser-based dashboards. The process of bringing the app to market was sometimes contentious and required constant refinement in order to deliver on the vision of the app’s architect and designers. The hard work paid off and Elevate was met with enthusiastic approval from salespeople and partners who used it to make the EMC sales experience more nimble and effective in the field.