Broadsoft Infographic

Since their arrival, infographics have become a popular vehicle to promote a business or service. The challenge is not to push the business’ products too hard, and to let the edu-tainment value of the infographic take precedence. This example was produced for Broadsoft to promote their CC-One product line. It is typical infographic fare, with lots of bite-sized statistical and data-driven selling points. Some infographics are designed as physical, printed pieces although the trend has been toward a purely online experience where form factor and size matters less. Infographics are especially well-suited to the scrolling mobile experience.