Broadsoft Infographic

Since their arrival, infographics have become a popular vehicle to promote a business or service. The challenge is not to push the business’ products too hard, and to let the edu-tainment value of the infographic prevail. This example was produced to promote Broadsoft’s CC-One product line, and features lots of bite-sized, data-driven selling points. While some infographics end up as printed pieces, recent trends have been toward a purely online experience where the infographic’s tall, skinny form factor plays well in the scrolling mobile experience.