The Partner Marketing group at Brocade asked me to come up with a template design for co-branded ads that could be used across social media channels like Twitter and LinkedIn. Fortunately, the specs for these types of web ads have coalesced over the years, which has simplified the production process. Once a basic layout had been devised and tested it was a fast and easy process to update the design with new text and icons from the company graphics library. Occasionally new icons were needed, or existing icons were edited to suit the content.
